Mitin Chakraborty

Mitin leads brand & marketing at Babyshop with a keen focus on elevated retail experiences and powerful brand storytelling. Recognised by Forbes and Campaign Magazine as a strategic thought leader, his approach weaves the tactile appeal of brand interactions with the precision of modern marketing communications. Under his marketing leadership, Babyshop campaigns have achieved international recognition, securing accolades from Cannes Lions, Global Effies, D&AD, Epica and many other prestigious industry awards.  His philosophy is centred around customer experience, bridging the gap between physical retail and digital engagement with campaigns that resonate emotionally and drive business performance.  

What tip would you give to entrants when they are creating their entry?

Make it an all-rounded one, interesting to read and leaving no room for interpretation or misinterpretation.