Celebrating the very best people, teams and agencies powering the industry in the Middle East
ENTRIES OPENING SOON FOR 2025
The Campaign Agency of the Year Middle East Awards returns this December, recognising the region’s top-performing agencies across creative, digital, media, PR, production and beyond.
Unlike traditional awards, AOTYME celebrates business performance, agency culture, innovation, and diversity. Hosted by Campaign, the awards offer powerful industry recognition and open doors to new opportunities for standout agencies across MENA.
Key Information
Entires Open: 27 May 2025
Early Bird Deadline: 7 August 2025
Awards Ceremony: 10 December 2025
Why enter?
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Winning a prestigious Campaign Agency of the Year Middle East Award will solidify your position as a leading agency in the region. This will set you apart from competitors and impress new and existing clients.
We're committed to ensuring that our judging is fair, trustworthy and ethical. We employ MediaSense (formerly PwC) to audit our judging process and ensure judges’ decisions are objective and based only on the entry in front of them.
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We recruit senior brand marketers to our judging panel each year, who are your potential clients. Brand marketers bring an objectivity to the judging that other agency folk can rarely achieve. We're committed to building diverse and inclusive judging panels.
Our shortlist and winners will be given editorial coverage in Campaign Middle East - with over 20k newsletter subscribers and 150k page views monthly. Being shortlisted provides a unique platform to promote your agency and talent, and boost morale.
Most agency award schemes focus on the work produced – either its creativity or effectiveness. But we focus on business success: year on year growth, financial achievements, agency culture, diversity, equity and inclusion, and the people driving this forward.
Chair of judges
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Emma Campbell
Sector Marketing Director
Strategic Marketing & Communications
Abu Dhabi Department of culture and tourism
With over 20 years of experience across various sectors, Emma specialises in destination marketing and tourism. She currently leads sector marketing for Tourism and Culture at the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), where she develops and executes strategic marketing initiatives to promote the emirate’s diverse tourism and cultural offerings to global audiences. Before joining DCT Abu Dhabi, Emma served as Chief Marketing Officer at Tourism Fiji, where she successfully guided the organisation through the pandemic, launched the award-winning Open For Happiness campaign, and achieved significant global visibility and visitor growth. A graduate of the University of the West of Scotland with a BA in Marketing, Emma was recognised as one of Campaign Asia Pacific’s “40 Women to Watch in APAC.” She is deeply passionate about nurturing talent, building high-performance teams, and fostering inclusive, safe work environments. Known for her creative, analytical, and empathetic leadership style, Emma drives impactful brand awareness and sustainable consumer growth for destinations.
Would you like to become a judge?
We invite you to nominate yourself or a colleague using the form below.
The final judging panel will be comprised of an inclusive range of individuals to fully represent the industry.
Please complete the following form to receive information about the Agency of the Year Middle East Awards 2025 judging.
Hear From Our Editor
After a year of successfully driving brand and business outcomes for clients, defending existing accounts and winning highly competitive multi-agency pitches, the time has come for client-side marketers to evaluate the strategic achievements and financial performance of agencies - a key indicator of their strength, sway and value within the Middle East brand and marketing industry.
The illustrious Campaign Agency of the Year Awards spotlight the brightest stars in advertising across the region, from creative and digital to media, PR and social media. These awards dive deep, going far beyond artistic flair to evaluate business success, growth, workplace culture, and a commitment to industry values such as diversity and inclusion.
The Campaign Agency of the Year Awards recognise people at every rung of the corporate ladder, from the captains of the ship and the quartermasters on deck to strategic masterminds, outstanding women, and Arabic copywriters – the superheroes that grab attention and drive customer acquisition and retention through wit and wisdom. We're here to recognise and reward each of you.
Anup Oommen
Editor, Campaign Middle East

Get in Touch
Agency of the Year Middle East Offers industry suppliers the chance to target the heart of the campaign audience in the region.
Partnership allows powerful branding, premium networking opportunities, and a strategic platform to position your brand at the forefront of the region's most influential agencies.
AMPLIFY YOUR WIN
You’ve had a cracking night out, you’ve picked up an award, you’ve slept off the celebrations, but do the people that really matter know you’ve won big?
We’re here to help. We want to get your win out there, to the audience, in front of prospective clients (and competitors!).
That’s why we’ve put together an instant shout-about-it package: quick turnaround content that won’t destroy your marketing budget.