Emma Campbell

Emma Campbell is an senior executive leader with over 20 years of global experience with strong experience in destination marketing.  She has a Bachelor of Arts, Marketing (Hons) from the University of West Scotland, United Kingdom.  Emma leads Sector Marketing at the Department of Culture and Tourism (DCT), Abu Dhabi where she develops and implements strategic marketing plans to promote Abu Dhabi's tourism and cultural offerings to global audiences.  Since November 2023, Emma has also led the Strategic Communications department.    Prior to this, Emma led Fiji's tourism industry through the pandemic, working closely with stakeholders to ensure Fiji was ready to open.  She led on vaccination communications, championed an industry-wide health and safety programme and led one of the most the most successful destination reopening campaigns globally – the award winning Open for Happiness campaign.