Ali Rez, IMPACT BBDO

Ali Rez's ambition has always been to lift the UAE, and the Middle East region as a whole, in global advertising rankings and standings even further. In the last year, he achieved this in several manners, through business results, award wins, shared growth, jury appointments, rankings, and the kind of innovative and bold work he has led IMPACT BBDO to create. There is no other creative leader in MENA currently who has achieved this level of consistent all-round global recognition for the Middle East year on year.

Committed to coaching the next generation of young creatives, and passionate about diversity and inclusion, Ali is steadfast in his resolve to make the industry even stronger in the future, as an economic multiplier as well as an effective and purposeful solutions provider through creativity. In the last year, the culture, purpose, quality, and the sense of shared growth that Ali has injected into IMPACT BBDO, has resulted in tremendous success for Ali's teams and the brands he works with. This commitment promises to continue to deliver even greater rewards. Not just for the agency and its brand partners and people, but for the region as a whole.