Amer El Hajj, GroupM MENA
GroupM
GroupM, the world's leading media agency globally, had been struggling to regain its position in the MENA region since 2016, after decades of dominance by competitor media holding groups. GroupM was at 4th place in MENA and needed a drastic change. Amer El Hajj was appointed GroupM CEO of MENA in September 2023. He had a clear vision: to shake up GroupM, disrupt the industry, be client-obsessed and firmly re-establish GroupM's leadership in MENA, leading ‘Next Era’ media in the region. The task was complex, involving multiple aspects of the business. GroupM oversees 11 markets and 4 agencies, with 650 employees. The group faced challenges including dysfunctional practices, a poor reputation, and demotivated teams. Amer revolutionized GroupM's model across its four agencies and vast practices, transforming them from siloed operations to a cohesive group working seamlessly as one. In just 10 months, Amer achieved immense results!