Bassel Kakish, Publicis Groupe MENAT

“With our Power of One model, we want to be a talent-first organization that believes in the power of creativity, connecting our agencies and teams, that is an employer of choice and is also the best integrated marketing agency.”

This quote encompasses Bassel Kakish. He leads over 3,600 professionals across various disciplines and markets spanning technology, marketing, creative, media and PR. Under his leadership, Publicis Groupe has integrated operations across Creative, Media, and Sapient. He has combined various Groupe functions to build a modular approach for clients’ business problems seamlessly, driven by the alchemy of creativity and technology. As CEO, he has strengthened and expanded the Groupe’s offering to help clients succeed through disruptive creative strategy, analytics and insights. His knowledge of the intersection of technology and the creative world, coupled with his financial acumen, has enabled Publicis Groupe to progress on the journey to transform as a Power of One vision driven by a common purpose, a powerful spirit, shared behaviours, and a relentless focus on clients. This vision has steered Publicis Groupe to rank as a ‘Most Innovative Company’ by Fast Company. Bassel is also one of Forbes’ top 100 executives in the region.