Claudinia Harper & Majida Tabch, TBWA\RAAD

The Talent Management Team at TBWA\RAAD, led by Director of People Claudinia Harper and Senior HR Manager Majida Tabch, exemplifies a people-first, results-driven approach to HR. Over the past year, the team has aligned its strategies with the agency's business goals, playing a pivotal role in fostering innovation and driving performance. Under their leadership, TBWA\RAAD has implemented initiatives like the Agency Reset Program, which redefined the agency's culture around its core values of Belief, Courage, Hunger, and Collaboration, leading to measurable improvements in employee satisfaction and business outcomes.

Additionally, their inclusive approach to change, leadership diversity efforts, and programs such as "We Win, You Win" have bolstered team performance, attracted top talent, and driven new business. A strong focus on employee well-being along with proactive retention strategies ensures a supportive environment where talent thrives. Their efforts have earned TBWA\RAAD recognition as a Best Workplace for Women and one of the Most Innovative Workplaces in the Middle East. With a clear alignment between people strategies and business success, the Talent Team is an invaluable asset to the agency's continued growth.