Dani Richa, BBDO EMEA

Dani Richa is the only Middle East-based Advertising Company CEO to be leading not just the Middle East, but also Europe and Africa. His mandate and responsibilities stretch beyond any agency leader in the region. True to his authority, Dani sits on the Board of both BBDO Worldwide and the Omnicom Europe Board. Additionally, Dani serves as the Chairman of the Board for Omnicom Media Group MENA.

Dani Richa believes that the happiest people make the best work, and it is due to that philosophy that the agency and teams he leads constantly rank as the best in the region year after year. Dani has the ambition to take the MENA region all the way to the top of the creative table in the world, to shatter any ceiling that is in the way for our regional talent to grow and succeed. He has already led the UAE to its highest position on the Cannes Creativity Nations ranking, and is on track to get to No.1 soon.