Felicity Stokes, Maram Ali & Katie Taylor, GroupM MENA

Putting GroupM on the Map

The once silent media holding group, GroupM, needed to establish its global reputation locally. Globally GroupM holds the status as ‘the world's leading media investment company’. In MENA it wasn't even on the map when it came to marcoms. Under the new leadership of Amer El Hajj as CEO of GroupM MENA, Felicity Stokes was appointed Head of Marketing and Communications in November 2024. She has since built a small but mighty Marcoms team. The marcoms team placed the positioning of “Next Era Media” at the forefront of all their activities and initiatives.