GroupM MENA Marcoms Team, GroupM MENA
GroupM
The once silent media holding group, GroupM, needed to establish its global reputation locally. Globally GroupM holds the status as ‘the world's leading media investment company’. In MENA it wasn't even on the map when it came to marcoms. Under the new leadership of Amer El Hajj as CEO of GroupM MENA, Felicity Stokes was appointed Head of Marketing and Communications in November 2024. She has since built a small but mighty Marcoms team. The marcoms team placed the positioning of “Next Era Media” at the forefront of all their activities and initiatives. Results were extraordinary: 62 pieces of press, 400% higher than competitors 12 transformed 10 social media pages from 8 dormant accounts to 12 active pages 50%+ engagement across social than our competitors 46%+ in LinkedIn followers across 4 platforms 42%+ in job applications to GroupM 788+ website visits resulting in 8 leads and 3 conversions Today, the GroupM MENA brand is strong against the big five competitors: OMG, Havas Media, Dentsu Media, IPG, and Publicis Media.