Hamza Sheikh, LPS

LPS is a ‘breakout production star’, who was born from social thinking and now solving brand problems at scale. 2023 – 24 has been the inflexion year where our production grew into an independent fully-equipped capability house where brands played ball with us – excelling on big-ticket briefs, impacting budget shifts to video, and achieving video for performance goals, all leading to exponential business growth.

This reset to a conventional production house model has gone a long way in creating unique value for brands and our agency at large. 1. Production-first teams set up in Dubai, Cairo, Riyadh delivering on production-led campaigns in 2023/24 2. Truly end-to-end with a proprietary production workflow employing creatives, media, and production 3. Production approach with a strategy for sustained communications and community building impacting budget shifts to video from other formats based 4. A team mix of researchers, creatives, technologists and production professionals enriching final output with generative AI, leaner turnaround Today, we’re able to deliver all that legacy production houses deliver and then some. - Always-on Production: Pioneering with video-first communication for strategic brands - Large-scale production: Delivering branded video for major brands at scale - Global Expansion: Employing a production-first mindset internationally