IMPACT BBDO

IMPACT BBDO's realized ambition this year was not only to bring tremendous growth to its business, brand partners, and people, but also to drive the industry forward in the region, all of which it achieved. No other agency in the Middle East has set the kinds of benchmark IMPACT BBDO has: 2024 saw us yet again be the only MENA agency listed amongst the Top 10 Global Agencies on WARC Creativity Rankings.

Our belief is that the happiest people make the best work, and it is due to that philosophy that our agency and our teams constantly rank as the best in the region year after year. With more people sent for juries and training, and more thought leadership than any network in MENA, with a relentless commitment to purpose, sustainability and inclusivity, it is no surprise that IMPACT BBDO was named No.1 agency in the region an incredible 14 different times this year. Despite a challenging and changing market and industry dynamic, shrinking budgets, increased competition, and performance pressure for our clients - we grew, our people grew, our clients grew, and we were recognized as a truly world-class creative organization pushing the industry forward.