Judy Bakieh, Gambit Communications

Judy’s journey to becoming a creative leader in PR started with a degree in Industrial Engineering and culminated in her being named the world’s top young PR creative in a historic moment for the region at the Cannes Lions. Along the way she has won multiple individual awards such as PRCA Rising Star of the Year, Campaign Middle East Account Person of the Year, MENA Young Lion gold, eight Agency of the Year titles, and helped grow Gambit by an average of 40% for four consecutive years, leading on pitch wins for multinational brands like BMW, Uber, Amazon, TikTok, Essilor Luxottica and MAF.

She now heads up Gambit Communications’ Integrated Communications division, tasked with bringing creative ideas, executions and activations to the agency’s PR clientele, where her creative campaigns have won 30 regional trophies including 15 Golds, 12 Silvers and 3 Bronzes. Over the past year she has become a thought leader in her space, publishing opinion editorials, speaking on industry podcasts, panel discussions, hosting international webinars and passing on the baton by coaching a new generation of Young Lions to another regional gold win and a top five place in Cannes. This is her story.