Makram Khatib, Publicis Groupe - Leo Burnett KSA

Makram is not your typical account person.

He’s now an enthusiastic innovator & storyteller with over 12 years of industry experience looking to create unconventional/exceptional value for his agency & client’s business. He tends to always push the bar & reach for the stars in aim to realize greater results. Makram currently oversees the entire Saudia Airlines business, leading a team of CS, creatives & planners. As arguably the most agile marketing unit in the Kingdom, the Saudia team has invested in significant efforts, leading to over 900 initiatives, campaigns, and projects in the past 3 years. All efforts have been focused not just on growing the brand’s business but also on being a beacon for industry innovation, integrating culture, technology, and marketing across the board. Whether it was the brand revamp campaign that offered the world a glimpse into our country's ambition and culture, or ProtecTasbih in 2024, which uniquely fused technology with culture and won the aviation industry’s only, and the brand’s first-ever, Cannes Lions Gold that year, Saudia Airlines has continually set new standards. Every single initiative was tied to delivering incremental returns to Saudia’s business, the community, the government, and travellers at large.