Publicis Groupe- Leo Burnett KSA, Khalid Maina

Khalid Maina is the voice behind some of the region’s most memorable campaigns—and he's got the jokes to back it up. As a Senior Copywriter at Leo Burnett Saudi Arabia, Khalid knows how to bring emotions, heart, and a human touch to everything he creates.

From rebranding Saudi Airlines with a fresh tagline to winning pitches for Saudi National Bank, Khalid’s work is all about finding the story that connects. His method? Ask “What if?” and “Why not?” to explore every angle and push creative boundaries. Whether it's a major brand launch or a heartfelt manifesto, he blends cultural insights with a fresh perspective, always delivering content that hits home. And it’s not just his ads that spark smiles—Khalid’s love for stand-up comedy adds a light touch to his work, making him the go-to guy for content that resonates with emotion and a wink of humour or crazy ideas. In short, Khalid’s work doesn’t just speak—it gets people talking, laughing, and connecting, but most importantly; humanizing brands.