Publicis Groupe- Leo Burnett Middle East, Haytham Lamah

Haytham is an integral member of the Arabic copywriting team at Leo Burnett, part of Publicis Groupe. His

passion for languages and love for words enable him to craft copy across various communication forms. Haytham's expertise lies in developing locally relevant concepts that contribute to brand building. He has honed his skills through extensive exposure to advertising language, working with renowned local and international brands. Haytham's approach emphasizes the richness and beauty of both classical and spoken Arabic, aiming to deliver modern and straightforward messages that resonate with diverse audiences across multiple platforms. With a background in Applied Mathematics, Haytham pursued further studies in linguistics, focusing on Spanish Language and Civilization and spoken Emirati. His curiosity about the stories behind words has driven him to enhance his knowledge through translation and publishing. Additionally, his humanitarian work with international NGOs has enriched his perspective on communication, viewing linguistic and cultural differences as assets rather than obstacles. He has been awarded a Cannes Bronze Lion for the Nawras-Piggybank campaign and a Grand Prix at Lynx Dubai for Al Aziya.