Publicis Groupe - Leo Burnett UAE, Aakriti Goel

"Aakriti is one of a kind. There's quite no one like her. We're often asked to define the kind of strategists we are. But labels like “data-driven” or “creative-strategists” are never truly reflective - especially not of Aakriti. While they capture what she does, they do not encompass why she does it. It wasn’t until she explored Simon Sinek’s Golden Circle that it clicked: her strategic approach isn’t about what she does — it’s about the why that drives her. It’s her unwavering belief that meaningful growth doesn’t just serve the bottom line; it uplifts our clients, our organization, and, most importantly, our people.

She is excellent at her craft, with her relationships (both agency and clients) and in her fortitude to overcome odds and challenges, with a calm demeanour. Her value and belief systems have shape her as a strategist, helping her transform client relationships, win new businesses, drive brand success, and enable high-performing teams that thrive. She is cherished by me, by us, by our clients, and by young talents. She is a pillar to me and to us all. And is highly deserving of this recognition, without a doubt." - Tahaab Rais, Group CSO, Publicis Groupe MENAT