Publicis Groupe- Starcom Middle East

Starcom MENA is a leading media agency, recognized for its innovation and strong growth, making it a top contender for Agency of the Year 2024. With over 80 years of experience, Starcom specializes in communications planning and media, driven by its deep understanding of people. In 2023, the agency experienced an impressive 21% growth, expanding its client portfolio with major brands like P&G, Samsung, and Visa. Starcom’s Power of One model integrates data, technology, and creativity to deliver tailored solutions across industries. Notable achievements include global initiatives for NEOM and leveraging AI through its proprietary platform, Marcel. Starcom is also a pioneer in media tools, being the first to introduce the Neilson Portable People Meter for TV planning. Sustainability is a core focus, with a goal to achieve carbon neutrality by 2030, alongside an inclusive culture that boasts an 87% employee retention rate. The agency’s excellence has been recognized through awards like the MENA Effie and Dubai Lynx. As a leader in strategy and execution, Starcom MENA continues to reshape media landscapes and drive impactful results for clients and the industry.