Reda Raad, TBWA\RAAD

Reda Raad, the CEO of TBWA\RAAD, is a visionary leader with a passion for creativity and a commitment to innovation. With a double major in Advertising and Marketing Management from Syracuse University, Reda co-founded TBWA\RAAD in 2000 and has since transformed it into a leading communications group in the MENA region. He has been instrumental in the agency's success, leading it to win numerous awards and accolades, including being named to Fast Company Middle East’s list of the Most Innovative Companies in the region for two consecutive years in 2022 and 2023, and the Best Workplaces for Women in 2024. Reda's leadership has also been recognized by the industry, earning notable recognitions himself, including Campaign’s 40 over 40 and being named Advertising Person of the Year. Under Reda's guidance, TBWA\RAAD has continued to grow, innovate, and deliver results for its clients. Reda's commitment to his people and his belief in the agency's potential have been key drivers of its success, and he continues to lead TBWA\RAAD with a focus on innovation, disruption, and creating a unique talent experience.