Rita Harbie and Hagall Muniz, Publicis Groupe- Saatchi & Saatchi Middle East

Hagall & Rita are ongoing proof of the importance of building business revenue while winning international awards yearly. The duo are behind Saudia Airlines ProtecTasbih campaign which innovated a groundbreaking product - the world’s first sanitizing prayer beads to prevent disease infection at Hajj and Umrah. With this they won the first Gold Cannes Lion in Saatchi & Saatchi ME’s history.

While doing this they also lead the biggest client for Publicis Groupe MENAT at Publicis One Touch. Since the team joined, the agency has created 50% growth in revenue for Publicis Groupe in just 4 years. The work they originate for NIVEA is tailor-made for 75+ markets across the globe. Starting off as a team of only 3 creatives - Rita & Hagall built a diverse, effective team of 15 creatives in only one year. Together the team prove that with great power comes great responsibility to challenge the status quo and create insightful work that truly resonates with consumers. Ranked runner-up as best Creative Directors in the UAE by the One Show, Rita & Hagall have a challenger mindset and common mission to ensure that the UAE is seen as a creative capital of the world.