Romy Abdelnour, TBWA\RAAD

Romy Abdelnour has redefined corporate communications and marketing at TBWA\RAAD, spearheading a transformative strategy that has amplified the agency’s visibility and reputation throughout the Middle East and beyond. Over the past year, Romy implemented a dynamic, multi-channel communications framework rooted in TBWA\RAAD’s Disruption® ethos. By positioning the agency’s leadership and innovative work at the forefront of industry conversations, she has driven significant media exposure and thought leadership on key topics such as AI, diversity, cultural transformation and more.

Romy's initiatives, such as the white paper collaboration with TikTok, have solidified TBWA\RAAD’s digital presence while empowering the agency's talent and strengthening client relationships. Her D&AD Portfolio Review initiative provided mentorship to emerging creatives, and her International Women’s Day event addressed the unique challenges faced by women in the workplace, reinforcing a culture of inclusivity and support. Through these and other initiatives, TBWA\RAAD achieved remarkable employee engagement improvements and a 77% reduction in resignations. Romy’s strategic, results-driven approach has earned the agency prestigious recognitions, including Fast Company Middle East’s Best Workplaces for Women and Most Innovative Workplaces. Her work reflects a dedication to not only elevating the TBWA\RAAD brand but also to driving positive industry-wide impact.