SPIRO

Spiro launched in 2022 with massive awareness among brand-side marketers & several industry accolades including Campaign’s AOY Middle East “Start Up Agency” award. We are a brand-obsessed, data-driven experiential agency with out-of-this-world methodologies that set us apart from the way other agencies work. Which is why we focus on enabling clients to Experience Brand Gravity, the uniquely Spiro bond between brand & customer. Brand Gravity creates deep emotional bonds with customers, driving loyalty, advocacy, and long-term growth while insulating the brand from competitors. We facilitate this bond for clients through Experiential Intelligence: our suite of offerings that quantify the Science of Attraction. This system allows us to create fact-based insight to inspire creative solutions. Our proprietary diagnostic & benchmarking methodology—our G.R.A.V.I.T.Y. Index—gives us an industry-specific fact base no other agency has to design experiences, identify what compels, and what does not. These data & strategic insights have led to amazing client results with prominent local & international brands, which have spurred our rapid expansion in the Middle East. The success has fueled the agency’s dedication to bringing top talent to the region, ensuring ongoing growth & robust support for clients.