Tactical

Founded in 2013, Tactical has always been passionate about blending creativity with technology to redefine the way brands connect with audiences in MENA. Under the leadership of CEO Mike Khouri, we formed the region’s first all-female innovation team, using XR technology to engage audiences in impactful new ways -

while educating the industry and championing diversity and inclusion through regular thought leadership. In 2023-2024, we strengthened our partnerships with global brands such as Snap, Spotify, Amazon, and Dubai's Department of Economy & Tourism, delivering award-winning campaigns. From pioneering AR-driven experiences with Snap to creating culturally resonant content for Spotify and Amazon, our work has garnered industry recognition and set new standards in marketing. Notably, we launched the region’s first Apple Vision Pro tourism experience for Dubai's Economy & Tourism Board, blending storytelling with cutting-edge technology. Our team, comprising over 90 individuals from 12 markets, is the heart of our success. Despite global challenges, we achieved a 13.47% revenue growth in the last 12 months, reflecting the trust our clients place in us. Committed to fostering talent, promoting gender equality, and supporting community initiatives, we continue to shape the future of marketing in the region with innovation, creativity, and impact.