TBWA\RAAD

TBWA\RAAD is The Disruption® Company, a part of the TBWA global creative collective. We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. TBWA\RAAD is not just another advertising agency - it's a pulsating epicenter of creativity, diversity, and innovation. In 2023, we prioritized initiatives that cultivate an engaged and motivated workforce, informed by data and aligned with our agency's bold objectives. We implemented an “Always On” Listening approach, focused on building a diverse and inclusive culture, prioritized learning and development, and launched a series of benefits to safeguard our employees' well-being. These initiatives not only helped set us apart in the industry but also contributed to the agency being named one of the Middle East’s Most Innovative Workplaces in 2023 and one of the Best Workplaces for Women in 2024 by Fast Company, a testament to our compelling, engaging, and enabling culture.