Neda Shelton

Neda Shelton has over 23 years of international leadership experience delivering business performance through strategic marketing and communications for leading brands in the Middle East and Europe, across government, technology and tourism sectors.  Neda joined Solutions Plus – A Mubadala company, in April 2024 as Head of Communications, Marketing & Corporate Affairs. Prior to that she was SVP Communications at Mubadala Investment Company where she was responsible for driving strategic communications projects related to transformation, governance, sustainability and ESG.  Neda is an Executive Board member of MEPRA (Middle East PR Association), and a founding Board Member of The Marketing Society Abu Dhabi chapter. She has successfully transformed commercial performance and enhanced stakeholder engagement for reputable regional and global brands including Emirates Airline and Ras Al Khaimah Tourism Authority. Before embarking on her role with Emirates in Dubai, Neda spent a decade living in Spain working in the PR and communications industry, where she began her communications career with multinational travel and technology brand Amadeus, a public-listed company headquartered in Madrid. Neda regularly speaks at sustainability and marketing events as a panel moderator and host, as well as featuring on MEPRA and Marketing Society podcasts. She leads the MEPRA 'Sustainability Communications Committee', as well as chairing the Marketing Society 'Sustainable Marketing Working Group.' 

What tip would you give to entrants when they are creating their entry?

Demonstrate how you are helping clients to achieve their business objectives, and how marketing communications drives real and tangible impact.