Winners

AGENCY SPECIALITY

NEW: Brand Experience Agency of the Year

BUREAU BÉATRICE

BUREAU BEATRICE

BUREAU BÉATRICE is a luxury multimedia & creative technology company that was created on the belief that technology without creativity was irrelevant. Co-Founded by Kevin Alderweireldt and CEO, Jon S. Maloy CCO. BUREAU BÉATRICE is the product of 15 years dedicated to designing luxury creative campaigns and experiences for some of the w...

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Jack Morton MENAT

Jack Morton

At Jack Morton MENAT, our mission is to inspire the world to experience better. We do this by pushing the boundaries of what’s possible across every kind of experience, for every audience. It’s our people who make this possible. Our eclectic, diverse and talented team, who are drawn from all over the world, know how to embrace our re...

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SPIRO

Spiro launched in 2022 with massive awareness among brand-side marketers & several industry accolades including Campaign’s AOY Middle East “Start Up Agency” award. We are a brand-obsessed, data-driven experiential agency with out-of-this-world methodologies that set us apart from the way other agencies work. Which is why we focus on en...

Creative Agency of the Year

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Publicis Groupe- Saatchi & Saatchi Middle East

Publicis Communications FZ LLC

Saatchi & Saatchi: Defying the impossible with a startup-mindset. Last year was a year of resurgence. We made our comeback. How? By embracing a bold startup mindset. And like any true startup, we were driven by hunger, agility, and a relentless pursuit of growth. We grew our business, won awards, and embraced new technologies to innova...

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FP7McCann Dubai

FP7McCann Dubai set out on a mission – to grow, grow, grow. And keep growing. Whether it was adapting to a new structure, with new departments, new talents and new focus, or targeting prospective clients we were excited to work with, the agency primed itself for positive expansion in everything we did. And the efforts paid off big time...

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IMPACT BBDO

Impact BBDO Dubai

IMPACT BBDO's realized ambition this year was not only to bring tremendous growth to its business, brand partners, and people, but also to drive the industry forward in the region, all of which it achieved. No other agency in the Middle East has set the kinds of benchmark IMPACT BBDO has: 2024 saw us yet again be the only MENA agency l...

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Publicis Groupe - Leo Burnett Middle East

Publicis Communications FZ LLC

Leo Burnett MEA is an agency that’s human to the core. We’re curious and courageous; we’re emotional and intuitive; we’re social and personal and everything in between because that’s how humans are. Our brand of insightful, bold, and evocative thinking has driven us to becoming one of the most awarded and iconic agencies in the regi...

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TBWA\RAAD

TBWA\RAAD is The Disruption® Company, a part of the TBWA global creative collective. We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Disruption is what sets us apart in a sea of sameness and helps us outperform ou...

Sponsored by

Digital Agency of the Year

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Create. Group

Create Media Services DMCC

Winning Independent and Digital Agency of the Year at Campaign Middle East 2023 was a standout moment for our team and agency. It reinforced that, as a homegrown independent agency, we can make a meaningful and lasting impact. This was further reinforced when we were shortlisted for multiple categories at the Campaign Global Agency of ...

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Publicis Groupe- Digitas Middle East

Publicis Communications FZ LLC

This year, we took a bold strategic bet to lead change by harmonizing agility with bureaucracy—two forces that often clash. As a challenger brand, we knew we had to transform ourselves first, leading to the creation of MTx (Marketing Transformation Experiences), designed to build connected marketing ecosystems. MTx addresses core ...

Sponsored by

Events, Experiential and Engagement Agency of the Year

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Jack Morton MENAT

Jack Morton

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54

54 is a sports and entertainment agency operating across five regions and nine offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai, United Arab Emirates), APAC (Singapore, Vietnam & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, house...

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BUREAU BÉATRICE

BUREAU BEATRICE

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Identity

Identity is a world-class, full-service events management company. For 20+ years we have been trusted with the design and delivery of major global events including COPs, Leaders Summits and events of historical significance, including the Coronation of King Charles III. Our strategic philosophy is human-centric. We are extremely proud ...

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Imagination

The past twelve months have been a time of change, filled with joy, challenges, big wins and greater learnings. We’ve grown a resilient, agile, and passionate team of extremely talented individuals with a never-give-up attitude. Ultimately, their interpretation of the Imagination core values makes clients and partners choose us....

Independent Agency of the Year

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Tactical

Founded in 2013, Tactical has always been passionate about blending creativity with technology to redefine the way brands connect with audiences in MENA. Under the leadership of CEO Mike Khouri, we formed the region’s first all-female innovation team, using XR technology to engage audiences in impactful new ways - while educating th...

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Acquisit

Acquisit is a growth marketing agency, 100% independent and owned by the 2 co-founders, with offices in Dubai, Riyadh, and Beirut. Specializing in performance marketing, SEO, CRM, and data analytics, the company helps clients across the MENA region achieve sustainable online growth. Key achievements include launching Calvin Klein...

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BUREAU BÉATRICE

BUREAU BEATRICE

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Create. Group

Create Media Services DMCC

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Seven Media

We are Seven Media. We are the most dynamic communications agency in the Middle East – delivering impactful campaigns through PR, digital and social media, creative and video production. We are an open and honest agency that delivers real results – with a laser focus on starting conversations, driving change, and improving the organisa...

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Team Red Dot

Red Dot Media DMCC

At Team Red Dot, we’re redefining what it means to be an independent media agency through our agility and results-driven approach. We move swiftly and strategically, rooted in a deep understanding of the media landscape and its connection to consumer behavior across both digital and offline channels. Our expertise in media, market rese...

NEW: Independent Creative Agency of the Year

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BigTime Creative Shop

BigTime Creative Shop, founded in November 2023, is a creative-led agency that takes pride in being a comprehensive and innovative force, offering a diverse range of capabilities across multiple disciplines. Our primary mission is to elevate creative standards regionally and globally, while driving growth and delivering exceptional res...

NEW: Independent Media Agency of the Year

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Fusion5

Fusion5 Advertising

Fusion Five Advertising, with our philosophy deeply rooted in data-driven solutions and commitment to exceptional ROI for our clients, has demonstrated exceptional growth and innovation this year, solidifying our position as a leading regional independent media & digital agency. With a remarkable 19% revenue increase and a 29% team siz...

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Equation Media

A story of growth, fueled by a transformative strategy that empowered our people, product, and purpose. Equation Media evolved from a traditional media agency into an integrated media services agency, driven by our mission to build meaningful connections between brands and consumers. By 2020, we experienced stagnation an...

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Team Red Dot

Red Dot Media DMCC

NEW: Independent PR Agency of the Year

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Gambit Communications

To use footballing terms, Gambit had its ‘Invincibles’ season over the past 12 months, dominating on every playing field in our fifth year of existence. We won all three agency of the year titles in our category simultaneously (PRCA, MEPRA and Campaign ME), retained 100% of our 37 clients, 100% of our project clients, grew our revenues...

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Action Global Communications - UAE

Action Global Communications

Tragedy is often followed by growth; Action UAE’s 2024 certainly follows that narrative. Just months before we started year-long celebrations to mark our 30-year anniversary of operations in the Emirates, we lost our enigmatic founder and chairman, Tony Christodoulou. It’s a sombre note on which to introduce the Agency, but it pr...

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Seven Media

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StickyGinger

Sticky Ginger FZ LLC

StickyGinger was founded in 2008 with a vision to think boldly and act differently, creating an immediate impact on the UAE's PR and communications landscape. From its humble beginnings as a small, independent agency, it has grown into a thriving team of over 40 professionals who are passionate about delivering world-class work that ma...

Integrated Marketing Agency of the Year

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Publicis Groupe MENAT

Through the Power of One, Publicis Groupe is the leading integrated marketing company in the region. It is uniquely positioned to help clients unlock growth through the intersection of data, creativity, media and technology. The Groupe enjoys a thriving presence in the Middle East fuelled by the region’s best talent, worl...

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Assembly

Assembly is a boutique agency with a global backbone, founded in 2017 as a paid performance agency. Our growth has been shaped by the trust of our clients, leading us to expand our offerings and deepen our partnerships. We believe that our success lies in the genuine connections we build, seeing ourselves as partners in our clients' gr...

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Boopin

From our modest beginnings in Dubai, we have grown by offering comprehensive and integrated marketing solutions. Our UAE headquarters in Dubai’s Creative Zone houses over 60 talented marketers and creators who deliver top-tier services, blending digital marketing, public relations, social media management, content creation, SEO, events...

Sponsored by

Media Agency of the Year

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Wavemaker MENA

GroupM

The hyperconnected communication economy The new decade of 2020 kicked off with a ton of changes for the media industry. The entire industry was becoming more digital and social, consumer experiences were changing at the speed, and the abundance of data changed how media is planned. Competition was aggressive, and more often t...

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Publicis Groupe- Spark Foundry Middle East

Publicis Communications FZ LLC

By merging startup agility with powerhouse strength, Spark Foundry offers unmatched engagement for clients. Key Highlights: Innovative Framework: The HEAT platform optimizes campaigns with data-driven insights, predictive analytics, and seamless integration, showcasing their commitment to innovation. Award-Wi...

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Publicis Groupe- Starcom Middle East

Publicis Communications FZ LLC

Starcom MENA is a leading media agency, recognized for its innovation and strong growth, making it a top contender for Agency of the Year 2024. With over 80 years of experience, Starcom specializes in communications planning and media, driven by its deep understanding of people. In 2023, the agency experienced an impressive 21% growth,...

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Publicis Groupe- Zenith Middle East

Publicis Communications FZ LLC

We are the ROI Agency, proudly holding that title since 2005! Over the years, we’ve redefined ROI to adapt to the fast-changing communications landscape. This year, we boldly reimagined ROI by investing in ourselves for growth, anchored by three key pillars: Great People, Great Thinking, and Great Work. Great People: We prioritiz...

Sponsored by

Performance Marketing Agency of the Year

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Magna Global

Magna Global FZ LLC

At Magna, we have an entrepreneurial vibe, we don’t have bureaucratic SLAs; we simply get the job done. The result of our work has resulted into an extraordinary year; essentially our block-buster dream became real. Our billings increased by over 150%; 53+ performance talents were hired and onboarded; we pitched and converted over 35...

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Acquisit

Acquisit is a growth marketing agency, founded in 2019, with offices in Dubai, Riyadh, and Beirut. Specializing in performance marketing, SEO, CRM, and data analytics, we help clients across the MENA region achieve sustainable online growth. Key achievements this year include launching Calvin Klein’s first D2C website in the UAE ...

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Admiral Media

At Admiral Media, we don’t just run performance campaigns—we set growth records. We take brands, fuel them with data-driven strategies, and launch them into uncharted growth territories. With an international team, relentless creativity, and a laser focus on delivering ROI, we’ve helped our clients achieve more than they ever im...

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Assembly

United by a team of over 2,400 dedicated experts across 22 countries, with 286 of those talented individuals passionately driving the digital marketing transformation in the MENA region. Our specialization in PPC allows us to blend insightful data, exceptional talent, and innovative technology to create meaningful change and fuel susta...

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Boopin

Boopin has become a leading performance marketing agency since 2011, offering integrated digital and traditional marketing solutions. Based in Dubai’s Creative Zone, our team of over 60 skilled marketers and creators delivers exceptional results across digital marketing, public relations, social media management, content creation, SEO,...

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PR / Communications Agency of the Year

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Gambit Communications

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Action Global Communications - UAE

Action Global Communications

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Cicero & Bernay

CICERO & BERNAY PUBLIC RELATION LLC

Established in 2005, Cicero & Bernay is a leading Dubai-based communications agency renowned for delivering bespoke, integrated strategies across traditional and digital platforms. C&B provides a wide range of services, including Public Relations, Media Relations, Executive Thought Leadership, Corporate Communications, Content Creation...

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Current Global MENAT

We launched Current Global MENAT with the ambition of creating a different kind of Middle East PR agency. We asked ourselves why can’t we combine the outlook, client list and reach of a global network with the drive, freedom and attitude of an independent? We added a client service model tailor-made for the region, underp...

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Seven Media

Production House of the Year

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electriclime°

A boutique global film production company in Dubai, Singapore, Sydney, Korea and Bangkok. Established in 2010 to bring an expression of art to commercial film, through innovation and vision. The film house represents emerging international Directors + Directors of Photography from diverse artistic disciplinesThe company works closely w...

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Create Production

Create Media Services DMCC

Create Production is a recognised leader in the region, delivering exceptional content that aligns with both cultural and commercial objectives. In the past year, we have achieved significant growth by partnering with influential clients such as NEOM, the Department of Economy and Tourism, the Royal Commission for AlUla (RCU), and the ...

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LPS

LPS is a ‘breakout production star’, who was born from social thinking and now solving brand problems at scale. 2023 – 24 has been the inflexion year where our production grew into an independent fully-equipped capability house where brands played ball with us – excelling on big-ticket briefs, impacting budget shifts to video, and achi...

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Publicis Groupe- Prodigious Middle East

Publicis Communications FZ LLC

Prodigious is the agency-agnostic, global production platform of Publicis Groupe Middle East. Prodigious offers full-fledged production solutions to support all our clients in visualising their creative ideas. We strongly believe in the power of ideas and care, most importantly about the craft and creative integrity of our clien...

Social Media Agency of the Year

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SOCIALEYEZ

We are creative strategists — A dynamic fusion of dreamers, doers & achievers, blending the art of creative thinking with critical thinking. Picture us as your dynamic dream team – storytellers, tech wiz, and forward-thinking architects, all wrapped up in one package. As creative strategists, we exist in a perpetual state of ideatio...

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Hashtag Media FZ LLC

Hashtag is a social first agency, founded in 2011 with the sole purpose of helping brands become more humanized on social platforms. Having worked with big and small brands, Hashtag accumulates a wealth of experience in dealing with different industries. Hashtag is at the heart of social media culture, immersed in its trends and craf...

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LPS

LPS is a 'born from social' independent agency ecosystem. A decade into its journey, the agency has always believed in the power of new-age social media, seeing it as more than just a channel. LPS blends innovative, cutting-edge social strategies with large-scale, high-stakes engagements for iconic brands across various business vertic...

Start Up Agency of the Year

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BigTime Creative Shop

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SellThru

Founded in 2021 and rebranded in 2023, SellThru has rapidly established itself as a pioneering client-side agency in the GCC region. With a dedicated team of over 35 professionals across Dubai, India, Pakistan, the UK, and Lebanon, we leverage our unique blend of client-side experience—over 60% of our team comes from client backgrounds...

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TWO THREE MARKETING MANAGEMENT CO. L.L.C

Two Three Marketing is a forward-thinking, startup integrated marketing agency, dedicated to helping Chinese brands expand into the Middle East. In less than one year, we have established high-profile partnerships with automotive brands such as Jetour, Hongqi, and Chery, executing impactful marketing campaigns that have significantly b...

Best Agency - Egypt

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Impact BBDO Cairo

Impact BBDO

After having doubled the agency size, profitability and revenue in 2022, this year, we come to celebrate another year of globally recognized success. 2023/4 has been an incredible year for Impact BBDO Cairo, winning us regional and global acclaim that is a FIRST for Egypt and for our office. With the first Cannes Lion in 12 years in th...

Best Agency - Iraq

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Brodmann

Brodmann is a dynamic and award-winning independent agency with offices in both Iraq and Dubai. Established in 2016, as a sole proprietorship by our founder and managing director Noor Shihab and it still is 100% privately-owned Brodmann has grown to a team of 20 skilled professionals, delivering creative and strategic solutions to some...

Best Agency - Jordan

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Adpro&

Adpro Communications

Amidst uncertainty, we became a guiding light for our client partners, navigating day-to-day challenges and preparing for any socio-economic scenario. Our relentless planning positioned us to execute at scale and speed, supported by strategic internal expansions to fuel growth. Despite a volatile economic landscape, we successful...

Best Agency - Oman

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Kenshō Mindful Communications

We are thrilled to nominate our PR agency for the esteemed ‘Best Agency in Oman' award, underscoring our new journey and impact in the industry. With over 14 years of experience in Oman as a content and translation agency, we have evolved into integrated communications specialists with operations in KSA and the UAE. Our multinational t...

Best Agency - Qatar

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UM Qatar

UM MENAT

UM Qatar leads the media landscape by continually evolving to meet market demands, fostering innovation, and delivering exceptional results through lasting partnerships. In the wake of Qatar’s media transformation post-FIFA World Cup 2022, we capitalized on new digital platforms and Nielsen-driven insights, focusing on service expansio...

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BLJ WORLDWIDE

BLJ Worldwide is one of the Middle East’s leading PR and strategic communications consultancies, with the company’s international headquarters located in Qatar. Employing over 90 staff in the Middle East, the agency has the largest on-the-ground presence of any local agency, with remote staff further supporting our work from across the...

Best Agency - Saudi Arabia

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Publicis Groupe- Zenith KSA

Publicis Communications FZ LLC

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Assembly

Assembly: A KSA-First Agency At Assembly's KSA office, we proudly embody a KSA-first approach, integrating our international expertise with the rich local culture. Our mission—“to find change and fuel growth”—guides us in crafting strategies that resonate with the unique spirit of Saudi Arabia. We tackle the challenges of blen...

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BigTime Creative Shop

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Publicis Groupe- Spark Foundry KSA

Publicis Communications FZ LLC

Executive Summary: Spark Foundry KSA By merging startup agility with powerhouse strength, Spark Foundry offers unmatched engagement for clients. Key Highlights: 1. Innovative Framework: o The HEAT platform optimizes campaigns with data-driven insights, predictive analytics, and seamless integration, showcasing thei...

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Sifr

Over 4000 years ago the discovery of zero meant the discovery of the infinite, in 2018, the start of Sifr meant the discovery of the zero that's always on the right. With groundbreaking ideas and boundless creativity, we’re defined by our commitment to creative excellence with a goal to redefine the industry while holding our roots at ...

Sponsored by

Best Agency - UAE

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Action Global Communications - UAE

Action Global Communications

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Gambit Communications

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Publicis Groupe - Leo Burnett UAE

Publicis Communications FZ LLC

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Publicis Groupe- Saatchi & Saatchi UAE

Publicis Communications FZ LLC

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TBWA\RAAD

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Team Red Dot

Red Dot Media DMCC

At Team Red Dot, we’re redefining what it means to be an independent media agency through our agility and results-driven approach. We move swiftly and strategically, rooted in a deep understanding of the GCC media landscape and its connection to consumer behavior across both digital and offline channels. Our expertise in media, market ...

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Viola Communications

Viola Communications is a well-established and fast-growing MENA based investment group specializing in providing fully integrated marketing and communications solutions to national and regional firms with our head office in Abu Dhabi and other offices in Dubai and Cairo. As a long-standing Abu Dhabi based group and a leader in t...

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PEOPLE, TEAMS AND CULTURE

Account Person of the Year

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Stuart Randall, Publicis Groupe - One Team Stellantis

Publicis Communications FZ LLC

As a Business Director with over 14 years of experience, I’ve cultivated a deep passion for marketing and brand-building, which began in South Africa while managing advertising for Hyundai Automotive during the 2010 FIFA World Cup. This pivotal experience sparked my love for advertising and led to a reputation for strategic leadership ...

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Alexandra Richards, Gambit Communications

Gambit Communications

Alexandra Richards traded Durham for Dubai at the height of Covid and became the regional PR champion of the Middle East at the MENA Young Lions, placed top five IN THE WORLD at Cannes and was promoted four times! Her Op-Eds have been published in industry titles such as Campaign Middle East and Arab Ad during a mammoth year where she ...

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Makram Khatib, Publicis Groupe - Leo Burnett KSA

Publicis Communications FZ LLC

Makram is not your typical account person. He’s now an enthusiastic innovator & storyteller with over 12 years of industry experience looking to create unconventional/exceptional value for his agency & client’s business. He tends to always push the bar & reach for the stars in aim to realize greater results. Makram currently o...

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Vanessa Miranda, Create. Group

Create Media Services DMCC

Vanessa's exemplary leadership in advertising blends creativity with a genuine passion for client success. Since joining Create in 2020, she has transformed key accounts, including DP World and Volkswagen Middle East. Vanessa's hands-on approach fosters strong relationships and empowers her teams, ensuring collaboration and exceptional...

Agency/Producer or Team of the Year

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Jack Wilkinson, Create Production

Create Media Services DMCC

Jack is a Senior Creative Producer at Create Production, known for managing high-profile projects for clients like Dubai Tourism and Lucid Motors. He has successfully produced content ranging from engaging YouTube episodes to emotionally resonant commercials, consistently achieving impressive viewership and profitability. Jack emphasiz...

highly commended

Hamza Sheikh, LPS

LPS

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Alia Abouraya, Create Production

Create Media Services DMCC

Alia is a Senior Creative Producer at Create Production, where she drives impactful projects for clients like Abu Dhabi Tourism, Volkswagen, Misk Foundation and Emirates Airlines. Highly skilled and experienced in running large-scale international productions with 50+ crew members, she excels in creative problem-solving and cross-depar...

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Muhammad Ashraf, Create Production

Create Media Services DMCC

Muhammad is a Senior Creative Producer at Create Production, where he manages high-profile projects for clients such as Dubai Tourism and Nike, showcasing strong leadership and innovative techniques. He prioritizes continuous learning, collaboration, and emotional intelligence in his work, successfully enhancing client trust and projec...

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Publicis Communications Production Team, Publicis Groupe- Publicis Production

Publicis Communications FZ LLC

750 campaigns, 399 awards with the world most prestigious ones like Cannes Lions, D&AD, Campaign Aoty, Lynx, Effies, LIA, The Lorie etc., and 63 clients spanning across, we’re not just pushing boundaries—we’re obliterating them. At Publicis, we don’t just take on challenges—"we crush them". Our relentless drive, paired with creativity ...

Arabic Copywriter of the Year

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Publicis Groupe- Leo Burnett KSA, Khalid Maina

Publicis Communications FZ LLC

Khalid Maina is the voice behind some of the region’s most memorable campaigns—and he's got the jokes to back it up. As a Senior Copywriter at Leo Burnett Saudi Arabia, Khalid knows how to bring emotions, heart, and a human touch to everything he creates. From rebranding Saudi Airlines with a fresh tagline to winning pitches for...

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Publicis Groupe- Leo Burnett Middle East, Haytham Lamah

Publicis Communications FZ LLC

Haytham is an integral member of the Arabic copywriting team at Leo Burnett, part of Publicis Groupe. His passion for languages and love for words enable him to craft copy across various communication forms. Haytham's expertise lies in developing locally relevant concepts that contribute to brand building. He has honed his s...

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Publicis Groupe- Saatchi & Saatchi Middle East, Hamid Farouk

Publicis Communications FZ LLC

Hamid Farouk is an accomplished Arabic copywriter and creative lead with extensive experience across the Middle East. Born in Kuwait and having worked in key markets like Egypt, Saudi Arabia, Lebanon, and the UAE, Hamid has developed a deep understanding of the region’s diverse cultures and client needs. His approach goes beyond simply...

NEW: Best Place to Work

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Middle East Communication Networks (MCN)

Middle East Communications Network

At MCN, we believe that people are our greatest asset. Our success is built on fostering a culture where individuals are empowered to grow, innovate, and collaborate. We prioritize an environment where creativity thrives, and every employee has the freedom to be their authentic self. This sense of belonging is at the core of our commun...

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Action Global Communications

Founded in 1971, Action Global Communications is celebrating its 30th year of operations in the UAE, marking a milestone in our business success both in terms of profitability, content productions, and our people. With a team that has doubled in size over the past five years, Action has maintained a familial atmosphere, despite the cha...

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Create. Group

Create Media Services DMCC

As we expand across the region, our commitment to culture remains steadfast. We prioritise well-being, development, and mental health, led by our Culture and People Experience team. Our data-led approach, measured through anonymous surveys and feedback channels, allows us to develop impactful initiatives and strategies to drive continu...

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MEMAC OGILVY & MATHER L.L.C.

Memac Ogilvy & Mather LLC.

Memac Ogilvy has a variety of company-led programs that make it a great place to work. Including but not limited to an offsite women’s leadership program, peer-to-peer recognition programs, and the chance for employees to win an all-expense paid trip to the Cannes Lions. But what makes it the best place to work? That’s the people. Be...

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Publicis Groupe Middle East & Turkey

Publicis Communications FZ LLC

Introducing the key initiatives and innovations we’ve been driving across our six verticals, all designed to position us as a talent-first organization and one of the best workplaces. Our approach focuses on catering to the diverse needs of multiple generations, ensuring that our efforts align under a single strategy: attracting, retai...

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TBWA\RAAD

TBWA\RAAD is The Disruption® Company, a part of the TBWA global creative collective. We are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. TBWA\RAAD is not just another advertising agency - it's a pulsating epicenter of...

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Viola Communications

Corporate Comms & Marketing Team or Individual of the Year

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Felicity Stokes, Maram Ali & Katie Taylor, GroupM MENA

GroupM

Putting GroupM on the Map The once silent media holding group, GroupM, needed to establish its global reputation locally. Globally GroupM holds the status as ‘the world's leading media investment company’. In MENA it wasn't even on the map when it came to marcoms. Under the new leadership of Amer El Hajj as CEO of ...

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Angela Bak, Chhaon Bahl, Jane Abou Chacra, Publicis Groupe Middle East

Publicis Communications FZ LLC

The Corporate Communications department was only formed in late 2022. In year one, we focused on the beautiful basics, driving visibility for Publicis Groupe (and boy, did we make a splash), amplifying our work, celebrating talent, building thought leadership, and of course, building the ‘dream team’ we have become. But, as we m...

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Romy Abdelnour, TBWA\RAAD

TBWA\RAAD

Romy Abdelnour has redefined corporate communications and marketing at TBWA\RAAD, spearheading a transformative strategy that has amplified the agency’s visibility and reputation throughout the Middle East and beyond. Over the past year, Romy implemented a dynamic, multi-channel communications framework rooted in TBWA\RAAD’s Disruption...

Creative Leader of the Year

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Ali Rez, IMPACT BBDO

Impact BBDO Dubai

Ali Rez's ambition has always been to lift the UAE, and the Middle East region as a whole, in global advertising rankings and standings even further. In the last year, he achieved this in several manners, through business results, award wins, shared growth, jury appointments, rankings, and the kind of innovative and bold work he has le...

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Judy Bakieh, Gambit Communications

Gambit Communications

Judy’s journey to becoming a creative leader in PR started with a degree in Industrial Engineering and culminated in her being named the world’s top young PR creative in a historic moment for the region at the Cannes Lions. Along the way she has won multiple individual awards such as PRCA Rising Star of the Year, Campaign Middle East A...

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Kalpesh Patankar, Publicis Groupe- Leo Burnett UAE

Publicis Communications FZ LLC

Kalpesh Patankar Leo Burnett - Chief Creative Officer Currently serving as the Chief Creative Officer at Leo Burnett UAE, MENA, Kalpesh Patankar spearheads the company's creative strategy, ensuring the brand's distinct identity is both shaped and sustained. He leads a diverse team of creative professionals, including designer...

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Sebastien Boutebel, Publicis Groupe- Saatchi & Saatchi Middle East

Publicis Communications FZ LLC

Never Settling In keeping with his mindset to never settle, Sebastien has continuously challenged the status quo and brought a start-up way of working to an agency empowered by a global group. As CCO, he transformed Saatchi & Saatchi ME into a business and award-winning powerhouse - ranked amongst the top in the regio...

Creative Team of the Year

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Farhan Siddiqui & Paurav Shah, Publicis Groupe- Leo Burnett Middle East

Publicis Communications FZ LLC

Their titles say Associate Creative Director. Their headlines say Copywriters. Their Pinterest boards say Art Directors. Their “watch histories” say filmmakers. Their ideas say all that, and more. They joined Leo Burnett independently in 2020, after a decade-long career of learning advertising from the school of hard knocks. From publi...

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Abdelrahman Gad and Sambhav Khandelwal, Publicis Groupe- Leo Burnett Middle East

Publicis Communications FZ LLC

Abdelrahman Gad, commonly known as Abdo Mohamed, is an award-winning art director and type designer from Egypt who is currently based in Dubai. Drawing inspiration from the rich tapestry of Cairo, his perspective bridges modern trends and timeless traditions. His love for design was deepened through his experience in branding, which ca...

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Rita Harbie and Hagall Muniz, Publicis Groupe- Saatchi & Saatchi Middle East

Publicis Communications FZ LLC

Hagall & Rita are ongoing proof of the importance of building business revenue while winning international awards yearly. The duo are behind Saudia Airlines ProtecTasbih campaign which innovated a groundbreaking product - the world’s first sanitizing prayer beads to prevent disease infection at Hajj and Umrah. With this they won the fi...

Head of Agency of the Year

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Bassel Kakish, Publicis Groupe MENAT

Publicis Groupe MENAT

“With our Power of One model, we want to be a talent-first organization that believes in the power of creativity, connecting our agencies and teams, that is an employer of choice and is also the best integrated marketing agency.” This quote encompasses Bassel Kakish. He leads over 3,600 professionals across various discipl...

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Amer El Hajj, GroupM MENA

GroupM

A new leader to shake up the media industry GroupM, the world's leading media agency globally, had been struggling to regain its position in the MENA region since 2016, after decades of dominance by competitor media holding groups. GroupM was at 4th place in MENA and needed a drastic change. Amer El Hajj was appointed Gro...

shortlist

Dani Richa, BBDO EMEA

Impact BBDO Dubai

Dani Richa is the only Middle East-based Advertising Company CEO to be leading not just the Middle East, but also Europe and Africa. His mandate and responsibilities stretch beyond any agency leader in the region. True to his authority, Dani sits on the Board of both BBDO Worldwide and the Omnicom Europe Board. Additionally, Dani serve...

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Lara Arbid, Initiative Media MENAT & Magna Global

Initiative Media

Having taken the CEO reins for Initiative MENAT and Magna Global last year, Lara has already led significant transformation for the agency and its teams, with Initiative MENAT becoming the fastest-growing media agency in MENA , advancing from 10th to 2nd place in RECMA rankings and earning the title of Media Network of the Year at Duba...

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Rawa Al Haidar, Sagerlabs

Sagerlabs

Born and raised in Sweden, the Iraqi Rawa Al Haidar, lived all his life outside Iraq, but always had a high sense of patriotism and a longing for his home. After earning his Master’s degree in marketing from UK, and accomplishing 15 years of international experience with a demonstrated history of working in the FMCG and the financial f...

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Reda Raad, TBWA\RAAD

TBWA\RAAD

Reda Raad, the CEO of TBWA\RAAD, is a visionary leader with a passion for creativity and a commitment to innovation. With a double major in Advertising and Marketing Management from Syracuse University, Reda co-founded TBWA\RAAD in 2000 and has since transformed it into a leading communications group in the MENA region. He has been ins...

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Sophie Simpson, Atteline

Atteline

Sophie Simpson is the Managing Director and Founder of Atteline a Ruder Finn Company, a MENA-integrated communications agency in Dubai, UAE and Riyadh, KSA and part of the Ruder Finn group. Simpson believes leadership has two elements - at a high level, leadership is taking an idea and driving it forward; and at a local level, l...

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Influencer Management Team of the Year

winner

LPS, LPS Influencer Management Team

LPS

LPS is a 'born from social' independent agency ecosystem and we have always believed in the power of new age social. Platforms in social 2.0 come with creator tools and it is no more about the social graph but the algorithm is interest based. Influencers have given way to creators whose content and authenticity matters. LPS works with ...

Outstanding Women in Advertising or Media of the Year

winner

Jennifer Fischer, Publicis Groupe Middle East

Publicis Communications FZ LLC

This entry is for Jennifer Fischer, Chief Innovation & Growth Officer of Publicis Groupe MENA. Jenny has been creating a dynamic and innovative team - 12 superheroes who drive growth, innovation and elevation across Publicis Groupe with 11 agencies and over 15 C-level leaders in Levant, GCC, and North African markets. She has fo...

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Alexandra Richards, Gambit Communications

Gambit Communications

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Dalia Baddar, Gambit Communications

Gambit Communications

Dalia has the distinction of being Gambit Communications’ first ever hire in 2019, and five years later she has been a key part of the agency’s journey from a bootstrapping start-up to the most successful independent agency in the region. As the creative lead on digital and social media, Dalia’s campaigns have led to award-winni...

shortlist

Judy Bakieh, Gambit Communications

Gambit Communications

Judy’s journey to becoming a creative leader in the industry started with a degree in Industrial Engineering and culminated in her being named the world’s top young PR creative in a historic moment for the region at the Cannes Lions. Along the way she has won multiple individual awards such as PRCA Rising Star of the Year, Campaign Mid...

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Kelly Gibbons & Beth Doane, Main+Rose

Main+Rose

This entry nominates Kelly Gibbons and Beth Doane from marketing and communications agency Main+Rose as outstanding female leaders. Main+Rose’s services span the full brand advisory and marketing spectrum, from research and analysis, brand strategy and visual identity to marketing and communications. Together with clients, Main+...

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Shona Royston, Create Production

Create Media Services DMCC

Shona Royston is the Group Head of Production at Create Production, where she leads our regional team with a commitment to quality and efficiency. Highly skilled in managing complex projects and coordinating diverse teams, she ensures timely delivery of high-quality content while preventing burnout among her team members. Shona’s metic...

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Vanessa Miranda, Create. Group

Create Media Services DMCC

Strategy Leader of the Year

winner

Tahaab Rais, Publicis Groupe MENAT

Publicis Groupe MENAT

This is a submission from Tahaab’s strategy team whom he fondly calls “The Strategy Garage”. You probably know of Tahaab, the man of credentials. But there’s a lot more to Tahaab. Tahaab has revolutionized the very concept of strategy in our industry. He has breathed new life into it and continues to emphasize its crit...

New Business Development Person of the Year & Team of the Year

winner

Mario Soufia & Nadine Essinawi, GroupM MENA

GroupM

GroupM, the leading media group globally, had been struggling to regain its leading position in the MENA region since 2016. The arrival of Amer El Hajj as GroupM CEO ushered in the ‘next era of media’. We needed change. A critical area was New Business. GroupM agencies were working in siloes, often competing against eachother. ...

shortlist

Jean-Karl Saliba, Create Production

Create Media Services DMCC

Jean-Karl Saliba is a transformative leader at Create. Group, driving business growth through strategic innovation and collaboration. Initially focused on securing long-term contracts, he expanded his role to oversee all agency services, significantly improving win rates and operational efficiency. Jean-Karl’s commitment to excellence,...

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Publicis Groupe- Growth Team, Publicis Groupe- Innovation & Growth Team

Publicis Communications FZ LLC

Meet our pride - the diverse and dynamic Innovation and Growth team from Publicis Groupe ME&T. Our goal is to enhance the performance of Publicis Groupe’s 11 agencies and drive growth for existing and new clients. We have managed to do this in spades, hitting an impressive win rate this year! But beyond this, our small t...

Strategic Planner of the Year

winner

Publicis Groupe - Saatchi & Saatchi UAE, Adrian Mutescu

Publicis Groupe MENAT

With the mindset of nothing is impossible, Adrian Mutescu has, over the past 12 months, elevated the strategic direction and impact for some of the region’s and world’s most valuable brands. From shaping the future of brands like E&, ADCB, and ADNOC to launching a global brand proposition for Visa across 90 countries, Adrian’s relent...

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Publicis Groupe - Leo Burnett Saudi Arabia and Saatchi & Saatchi Saudi Arabia, Dina El-Dessouky

Publicis Groupe MENAT

In our fast-paced industry, it’s not always easy to pause and reflect on what we once dreamed of, what we’ve achieved, and what we look forward to achieving, let alone how it feels and why we fell in love with this field in the first place. This submission gave me the chance to do just that, filter-free. Across these 10...

shortlist

Publicis Groupe - Leo Burnett UAE, Aakriti Goel

Publicis Groupe

"Aakriti is one of a kind. There's quite no one like her. We're often asked to define the kind of strategists we are. But labels like “data-driven” or “creative-strategists” are never truly reflective - especially not of Aakriti. While they capture what she does, they do not encompass why she does it. It wasn’t until she explored Simon...

Talent management Individual & Team of the Year

winner

Claudinia Harper & Majida Tabch, TBWA\RAAD

TBWA\RAAD

The Talent Management Team at TBWA\RAAD, led by Director of People Claudinia Harper and Senior HR Manager Majida Tabch, exemplifies a people-first, results-driven approach to HR. Over the past year, the team has aligned its strategies with the agency's business goals, playing a pivotal role in fostering innovation and driving performan...

highly commended

Publicis Groupe Talent Transformation Team, Publicis Groupe Middle East & Turkey

Publicis Communications FZ LLC

The Talent Transformation team shifted from being a traditional HR function to a more strategic partner that drives business growth. This transformation allowed us to better support the business by aligning our efforts with its goals. Through restructuring, we moved from a generalist HR approach to a specialized team divided int...